Adobe Acquires TubeMogul

Announced November 10, 2016 — $540M

What happened

Provider of enterprise software for programmatic video and TV advertising.

Adobe's acquisition history

49th of 61 tracked deals

Disclosed prices

16 of 61 Adobe deals

Adobe's average disclosed price

$1.24B

Adobe's largest disclosed deal

Marketo ($4.75B)

Tracked acquisitions in 2016

106 across all acquirers

Adobe in Programmatic video advertising

1 acquisition

When did Adobe acquire TubeMogul?

Adobe acquired TubeMogul on November 10, 2016. This was Adobe's 49th publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for TubeMogul?

Adobe paid $540M for TubeMogul.

What does TubeMogul do?

Provider of enterprise software for programmatic video and TV advertising.

What other Programmatic video advertising companies has Adobe acquired?

TubeMogul is Adobe's only publicly tracked acquisition in Programmatic video advertising so far.