Adobe Acquires rephrase.ai

Announced January 2023

What happened

Developer of generative AI technology for synthetic video and personalized messaging.

Adobe's acquisition history

59th of 61 tracked deals

Disclosed prices

16 of 61 Adobe deals

Adobe's average disclosed price

$1.24B

Adobe's largest disclosed deal

Marketo ($4.75B)

Tracked acquisitions in 2023

24 across all acquirers

Adobe in Generative AI video

1 acquisition

When did Adobe acquire rephrase.ai?

Adobe acquired rephrase.ai on January 2023. This was Adobe's 59th publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for rephrase.ai?

The price Adobe paid for rephrase.ai was not publicly disclosed. Only 16 of Adobe's 61 tracked acquisitions have a disclosed price.

What does rephrase.ai do?

Developer of generative AI technology for synthetic video and personalized messaging.

What other Generative AI video companies has Adobe acquired?

rephrase.ai is Adobe's only publicly tracked acquisition in Generative AI video so far.