Adobe Acquires ContentCal

Announced December 8, 2021

What happened

Provider of a social media content planning and collaboration platform.

Adobe's acquisition history

57th of 61 tracked deals

Disclosed prices

16 of 61 Adobe deals

Adobe's average disclosed price

$1.24B

Adobe's largest disclosed deal

Marketo ($4.75B)

Tracked acquisitions in 2021

63 across all acquirers

Adobe in Social media content planning

1 acquisition

When did Adobe acquire ContentCal?

Adobe acquired ContentCal on December 8, 2021. This was Adobe's 57th publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for ContentCal?

The price Adobe paid for ContentCal was not publicly disclosed. Only 16 of Adobe's 61 tracked acquisitions have a disclosed price.

What does ContentCal do?

Provider of a social media content planning and collaboration platform.

What other Social media content planning companies has Adobe acquired?

ContentCal is Adobe's only publicly tracked acquisition in Social media content planning so far.