Adobe Acquires Semrush

Announced November 19, 2025 — $1.90B

What happened

Provider of an online visibility and digital marketing analytics platform.

Adobe's acquisition history

61st of 61 tracked deals

Disclosed prices

16 of 61 Adobe deals

Adobe's average disclosed price

$1.24B

Adobe's largest disclosed deal

Marketo ($4.75B)

Tracked acquisitions in 2025

31 across all acquirers

Adobe in SEO and digital marketing analytics

1 acquisition

When did Adobe acquire Semrush?

Adobe acquired Semrush on November 19, 2025. This was Adobe's 61st publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for Semrush?

Adobe paid $1.90B for Semrush.

What does Semrush do?

Provider of an online visibility and digital marketing analytics platform.

What other SEO and digital marketing analytics companies has Adobe acquired?

Semrush is Adobe's only publicly tracked acquisition in SEO and digital marketing analytics so far.