Acquisition History / Adobe / Marketo

Adobe Acquires Marketo

Announced September 20, 2018 — $4.75B

AdobeMarketing automation software2018

What happened

Provider of B2B marketing automation software.

Acquirer
Adobe
Target
Marketo
Announced
September 20, 2018
Price
$4.75B
Industry
Marketing automation software

By the numbers

Adobe's acquisition history
53rd of 61 tracked deals
Disclosed prices
16 of 61 Adobe deals
Adobe's average disclosed price
$1.24B
Adobe's largest disclosed deal
Marketo ($4.75B)
Tracked acquisitions in 2018
81 across all acquirers
Adobe in Marketing automation software
2 acquisitions

Frequently Asked Questions About This Acquisition

When did Adobe acquire Marketo?

Adobe acquired Marketo on September 20, 2018. This was Adobe's 53rd publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for Marketo?

Adobe paid $4.75B for Marketo.

What does Marketo do?

Provider of B2B marketing automation software.

What other Marketing automation software companies has Adobe acquired?

Adobe has made 2 acquisitions in Marketing automation software, including Marketo. See the full list on the Marketing automation software and Adobe acquisition pages.

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