Adobe Acquires Serious Magic Inc.

Announced October 19, 2006

By the numbers

Adobe's acquisition history

28th of 61 tracked deals

Disclosed prices

16 of 61 Adobe deals

Adobe's average disclosed price

$1.24B

Adobe's largest disclosed deal

Marketo ($4.75B)

Tracked acquisitions in 2006

98 across all acquirers

When did Adobe acquire Serious Magic Inc.?

Adobe acquired Serious Magic Inc. on October 19, 2006. This was Adobe's 28th publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for Serious Magic Inc.?

The price Adobe paid for Serious Magic Inc. was not publicly disclosed. Only 16 of Adobe's 61 tracked acquisitions have a disclosed price.

What does Serious Magic Inc. do?

Serious Magic Inc. operates in a business acquired by Adobe.