Adobe Acquires Omniture

Announced September 15, 2009 — $1.80B

What happened

Provider of online marketing and web analytics software (SiteCatalyst).

Adobe's acquisition history

33rd of 61 tracked deals

Disclosed prices

16 of 61 Adobe deals

Adobe's average disclosed price

$1.24B

Adobe's largest disclosed deal

Marketo ($4.75B)

Tracked acquisitions in 2009

54 across all acquirers

Adobe in Web analytics

1 acquisition

When did Adobe acquire Omniture?

Adobe acquired Omniture on September 15, 2009. This was Adobe's 33rd publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for Omniture?

Adobe paid $1.80B for Omniture.

What does Omniture do?

Provider of online marketing and web analytics software (SiteCatalyst).

What other Web analytics companies has Adobe acquired?

Omniture is Adobe's only publicly tracked acquisition in Web analytics so far.