Adobe Acquires Nitobi

Announced October 3, 2011

By the numbers

Adobe's acquisition history

38th of 61 tracked deals

Disclosed prices

16 of 61 Adobe deals

Adobe's average disclosed price

$1.24B

Adobe's largest disclosed deal

Marketo ($4.75B)

Tracked acquisitions in 2011

117 across all acquirers

When did Adobe acquire Nitobi?

Adobe acquired Nitobi on October 3, 2011. This was Adobe's 38th publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for Nitobi?

The price Adobe paid for Nitobi was not publicly disclosed. Only 16 of Adobe's 61 tracked acquisitions have a disclosed price.

What does Nitobi do?

Nitobi operates in a business acquired by Adobe.