Acquisition History / Adobe / Neolane

Adobe Acquires Neolane

Announced July 23, 2013 — $600M

AdobeMarketing automation software2013

What happened

Provider of cross-channel marketing campaign management software.

Acquirer
Adobe
Target
Neolane
Announced
July 23, 2013
Price
$600M
Industry
Marketing automation software

By the numbers

Adobe's acquisition history
43rd of 61 tracked deals
Disclosed prices
16 of 61 Adobe deals
Adobe's average disclosed price
$1.24B
Adobe's largest disclosed deal
Marketo ($4.75B)
Tracked acquisitions in 2013
147 across all acquirers
Adobe in Marketing automation software
2 acquisitions

Frequently Asked Questions About This Acquisition

When did Adobe acquire Neolane?

Adobe acquired Neolane on July 23, 2013. This was Adobe's 43rd publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for Neolane?

Adobe paid $600M for Neolane.

What does Neolane do?

Provider of cross-channel marketing campaign management software.

What other Marketing automation software companies has Adobe acquired?

Adobe has made 2 acquisitions in Marketing automation software, including Neolane. See the full list on the Marketing automation software and Adobe acquisition pages.

Read the full article →

More Adobe acquisitions

See all 61 Adobe acquisitions →

More Marketing automation software acquisitions