Adobe Acquires Demdex

Announced January 18, 2011

By the numbers

Adobe's acquisition history

35th of 61 tracked deals

Disclosed prices

16 of 61 Adobe deals

Adobe's average disclosed price

$1.24B

Adobe's largest disclosed deal

Marketo ($4.75B)

Tracked acquisitions in 2011

117 across all acquirers

When did Adobe acquire Demdex?

Adobe acquired Demdex on January 18, 2011. This was Adobe's 35th publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for Demdex?

The price Adobe paid for Demdex was not publicly disclosed. Only 16 of Adobe's 61 tracked acquisitions have a disclosed price.

What does Demdex do?

Demdex operates in a business acquired by Adobe.