Adobe Acquires Auditude

Announced November 2011 — $120M

What happened

Provider of video advertising management technology.

Adobe's acquisition history

40th of 61 tracked deals

Disclosed prices

16 of 61 Adobe deals

Adobe's average disclosed price

$1.24B

Adobe's largest disclosed deal

Marketo ($4.75B)

Tracked acquisitions in 2011

117 across all acquirers

Adobe in Video advertising technology

1 acquisition

When did Adobe acquire Auditude?

Adobe acquired Auditude on November 2011. This was Adobe's 40th publicly tracked acquisition out of 61 we have on record.

How much did Adobe pay for Auditude?

Adobe paid $120M for Auditude.

What does Auditude do?

Provider of video advertising management technology.

What other Video advertising technology companies has Adobe acquired?

Auditude is Adobe's only publicly tracked acquisition in Video advertising technology so far.