Acquisition History / Google / Applied Semantics

Google Acquires Applied Semantics

Announced April 2003 — $102M

GoogleOnline advertising2003

What happened

Applied Semantics was a online advertising business based in United States; acquired by Alphabet/Google and integrated into or used as AdSense , AdWords.

Acquirer
Google
Target
Applied Semantics
Announced
April 2003
Price
$102M
Industry
Online advertising

By the numbers

Google's acquisition history
4th of 269 tracked deals
Disclosed prices
66 of 269 Google deals
Google's average disclosed price
$1.20B
Google's largest disclosed deal
Wiz ($32B)
Tracked acquisitions in 2003
44 across all acquirers
Google in Online advertising
6 acquisitions

Frequently Asked Questions About This Acquisition

When did Google acquire Applied Semantics?

Google acquired Applied Semantics on April 2003. This was Google's 4th publicly tracked acquisition out of 269 we have on record.

How much did Google pay for Applied Semantics?

Google paid $102M for Applied Semantics.

What does Applied Semantics do?

Applied Semantics was a online advertising business based in United States; acquired by Alphabet/Google and integrated into or used as AdSense , AdWords.

What other Online advertising companies has Google acquired?

Google has made 6 acquisitions in Online advertising, including Applied Semantics. See the full list on the Online advertising and Google acquisition pages.

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