Acquisition History / Google / DoubleClick

Google Acquires DoubleClick

Announced April 13, 2007 — $3.10B

GoogleOnline advertising2007

What happened

DoubleClick was a online advertising business based in United States; acquired by Alphabet/Google and integrated into or used as AdSense.

Acquirer
Google
Target
DoubleClick
Announced
April 13, 2007
Price
$3.10B
Industry
Online advertising

By the numbers

Google's acquisition history
35th of 269 tracked deals
Disclosed prices
66 of 269 Google deals
Google's average disclosed price
$1.20B
Google's largest disclosed deal
Wiz ($32B)
Tracked acquisitions in 2007
95 across all acquirers
Google in Online advertising
6 acquisitions

Frequently Asked Questions About This Acquisition

When did Google acquire DoubleClick?

Google acquired DoubleClick on April 13, 2007. This was Google's 35th publicly tracked acquisition out of 269 we have on record.

How much did Google pay for DoubleClick?

Google paid $3.10B for DoubleClick.

What does DoubleClick do?

DoubleClick was a online advertising business based in United States; acquired by Alphabet/Google and integrated into or used as AdSense.

What other Online advertising companies has Google acquired?

Google has made 6 acquisitions in Online advertising, including DoubleClick. See the full list on the Online advertising and Google acquisition pages.

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