Acquisition History / Google / Teracent

Google Acquires Teracent

Announced November 23, 2009

GoogleOnline advertising2009

What happened

Teracent was a online advertising business based in United States; acquired by Alphabet/Google and integrated into or used as AdSense.

Acquirer
Google
Target
Teracent
Announced
November 23, 2009
Price
Undisclosed
Industry
Online advertising

By the numbers

Google's acquisition history
55th of 269 tracked deals
Disclosed prices
66 of 269 Google deals
Google's average disclosed price
$1.20B
Google's largest disclosed deal
Wiz ($32B)
Tracked acquisitions in 2009
54 across all acquirers
Google in Online advertising
6 acquisitions

Frequently Asked Questions About This Acquisition

When did Google acquire Teracent?

Google acquired Teracent on November 23, 2009. This was Google's 55th publicly tracked acquisition out of 269 we have on record.

How much did Google pay for Teracent?

The price Google paid for Teracent was not publicly disclosed. Only 66 of Google's 269 tracked acquisitions have a disclosed price.

What does Teracent do?

Teracent was a online advertising business based in United States; acquired by Alphabet/Google and integrated into or used as AdSense.

What other Online advertising companies has Google acquired?

Google has made 6 acquisitions in Online advertising, including Teracent. See the full list on the Online advertising and Google acquisition pages.

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