Acquisition History / Twitter / Whetlab

Twitter Acquires Whetlab

Announced June 17, 2015

TwitterMachine learning2015

What happened

A machine learning optimization startup that became part of Twitter Cortex.

Acquirer
Twitter
Target
Whetlab
Announced
June 17, 2015
Price
Undisclosed
Industry
Machine learning

By the numbers

Twitter's acquisition history
49th of 70 tracked deals
Disclosed prices
11 of 70 Twitter deals
Twitter's average disclosed price
$135.7M
Twitter's largest disclosed deal
TellApart ($479M)
Tracked acquisitions in 2015
116 across all acquirers
Twitter in Machine learning
1 acquisition

Frequently Asked Questions About This Acquisition

When did Twitter acquire Whetlab?

Twitter acquired Whetlab on June 17, 2015. This was Twitter's 49th publicly tracked acquisition out of 70 we have on record.

How much did Twitter pay for Whetlab?

The price Twitter paid for Whetlab was not publicly disclosed. Only 11 of Twitter's 70 tracked acquisitions have a disclosed price.

What does Whetlab do?

A machine learning optimization startup that became part of Twitter Cortex.

What other Machine learning companies has Twitter acquired?

Whetlab is Twitter's only publicly tracked acquisition in Machine learning so far.

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