Twitter Acquires TellApart

Announced April 28, 2015 — $479M

What happened

A personalized retail advertising technology company.

Twitter's acquisition history

48th of 70 tracked deals

Disclosed prices

11 of 70 Twitter deals

Twitter's average disclosed price

$135.7M

Twitter's largest disclosed deal

Tracked acquisitions in 2015

116 across all acquirers

Twitter in Advertising

2 acquisitions

When did Twitter acquire TellApart?

Twitter acquired TellApart on April 28, 2015. This was Twitter's 48th publicly tracked acquisition out of 70 we have on record.

How much did Twitter pay for TellApart?

Twitter paid $479M for TellApart.

What does TellApart do?

A personalized retail advertising technology company.

What other Advertising companies has Twitter acquired?

Twitter has made 2 acquisitions in Advertising, including TellApart. See the full list on the Advertising and Twitter acquisition pages.