Acquisition History / Twitter / CrossInstall

Twitter Acquires CrossInstall

Announced May 12, 2020

TwitterProgrammatic interactive mobile ads at scale2020

What happened

A mobile ad-tech company for programmatic interactive ads.

Acquirer
Twitter
Target
CrossInstall
Announced
May 12, 2020
Price
Undisclosed
Industry
Programmatic interactive mobile ads at scale

By the numbers

Twitter's acquisition history
60th of 70 tracked deals
Disclosed prices
11 of 70 Twitter deals
Twitter's average disclosed price
$135.7M
Twitter's largest disclosed deal
TellApart ($479M)
Tracked acquisitions in 2020
50 across all acquirers
Twitter in Programmatic interactive mobile ads at scale
1 acquisition

Frequently Asked Questions About This Acquisition

When did Twitter acquire CrossInstall?

Twitter acquired CrossInstall on May 12, 2020. This was Twitter's 60th publicly tracked acquisition out of 70 we have on record.

How much did Twitter pay for CrossInstall?

The price Twitter paid for CrossInstall was not publicly disclosed. Only 11 of Twitter's 70 tracked acquisitions have a disclosed price.

What does CrossInstall do?

A mobile ad-tech company for programmatic interactive ads.

What other Programmatic interactive mobile ads at scale companies has Twitter acquired?

CrossInstall is Twitter's only publicly tracked acquisition in Programmatic interactive mobile ads at scale so far.

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More Twitter acquisitions

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