Acquisition History / Twitter / BackType

Twitter Acquires BackType

Announced July 5, 2011

TwitterSocial analytics2011

What happened

A social media analytics startup.

Acquirer
Twitter
Target
BackType
Announced
July 5, 2011
Price
Undisclosed
Industry
Social analytics

By the numbers

Twitter's acquisition history
10th of 70 tracked deals
Disclosed prices
11 of 70 Twitter deals
Twitter's average disclosed price
$135.7M
Twitter's largest disclosed deal
TellApart ($479M)
Tracked acquisitions in 2011
117 across all acquirers
Twitter in Social analytics
1 acquisition

Frequently Asked Questions About This Acquisition

When did Twitter acquire BackType?

Twitter acquired BackType on July 5, 2011. This was Twitter's 10th publicly tracked acquisition out of 70 we have on record.

How much did Twitter pay for BackType?

The price Twitter paid for BackType was not publicly disclosed. Only 11 of Twitter's 70 tracked acquisitions have a disclosed price.

What does BackType do?

A social media analytics startup.

What other Social analytics companies has Twitter acquired?

BackType is Twitter's only publicly tracked acquisition in Social analytics so far.

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