Acquisition History / Salesforce / Buddy Media

Salesforce Acquires Buddy Media

Announced January 2012 — $689M

SalesforceSocial media marketing2012

What happened

Social media marketing platform.

Acquirer
Salesforce
Target
Buddy Media
Announced
January 2012
Price
$689M
Industry
Social media marketing

By the numbers

Salesforce's acquisition history
11th of 41 tracked deals
Disclosed prices
22 of 41 Salesforce deals
Salesforce's average disclosed price
$3.25B
Salesforce's largest disclosed deal
Slack Technologies ($27.70B)
Tracked acquisitions in 2012
90 across all acquirers
Salesforce in Social media marketing
1 acquisition

Frequently Asked Questions About This Acquisition

When did Salesforce acquire Buddy Media?

Salesforce acquired Buddy Media on January 2012. This was Salesforce's 11th publicly tracked acquisition out of 41 we have on record.

How much did Salesforce pay for Buddy Media?

Salesforce paid $689M for Buddy Media.

What does Buddy Media do?

Social media marketing platform.

What other Social media marketing companies has Salesforce acquired?

Buddy Media is Salesforce's only publicly tracked acquisition in Social media marketing so far.

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