Acquisition History / Google / Wildfire Interactive

Google Acquires Wildfire Interactive

Announced August 2012 — $450M

GoogleSocial media marketing2012

What happened

Wildfire Interactive was a social media marketing business based in United States; acquired by Alphabet/Google and integrated into or used as Google , Google+.

Acquirer
Google
Target
Wildfire Interactive
Announced
August 2012
Price
$450M
Industry
Social media marketing

By the numbers

Google's acquisition history
115th of 269 tracked deals
Disclosed prices
66 of 269 Google deals
Google's average disclosed price
$1.20B
Google's largest disclosed deal
Wiz ($32B)
Tracked acquisitions in 2012
90 across all acquirers
Google in Social media marketing
1 acquisition

Frequently Asked Questions About This Acquisition

When did Google acquire Wildfire Interactive?

Google acquired Wildfire Interactive on August 2012. This was Google's 115th publicly tracked acquisition out of 269 we have on record.

How much did Google pay for Wildfire Interactive?

Google paid $450M for Wildfire Interactive.

What does Wildfire Interactive do?

Wildfire Interactive was a social media marketing business based in United States; acquired by Alphabet/Google and integrated into or used as Google , Google+.

What other Social media marketing companies has Google acquired?

Wildfire Interactive is Google's only publicly tracked acquisition in Social media marketing so far.

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