Acquisition History / Google / AdMob

Google Acquires AdMob

Announced November 9, 2009

GoogleMobile advertising2009

What happened

AdMob was a mobile advertising business based in United States; acquired by Alphabet/Google and integrated into or used as DoubleClick , Invite Media.

Acquirer
Google
Target
AdMob
Announced
November 9, 2009
Price
Undisclosed
Industry
Mobile advertising

By the numbers

Google's acquisition history
53rd of 269 tracked deals
Disclosed prices
66 of 269 Google deals
Google's average disclosed price
$1.20B
Google's largest disclosed deal
Wiz ($32B)
Tracked acquisitions in 2009
54 across all acquirers
Google in Mobile advertising
1 acquisition

Frequently Asked Questions About This Acquisition

When did Google acquire AdMob?

Google acquired AdMob on November 9, 2009. This was Google's 53rd publicly tracked acquisition out of 269 we have on record.

How much did Google pay for AdMob?

The price Google paid for AdMob was not publicly disclosed. Only 66 of Google's 269 tracked acquisitions have a disclosed price.

What does AdMob do?

AdMob was a mobile advertising business based in United States; acquired by Alphabet/Google and integrated into or used as DoubleClick , Invite Media.

What other Mobile advertising companies has Google acquired?

AdMob is Google's only publicly tracked acquisition in Mobile advertising so far.

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