Apple Acquires Quattro Wireless

Announced January 5, 2010 — $275M

What happened

Acquired by Apple (Mobile advertising); technology/product used in or became iAd.

Apple's acquisition history

29th of 136 tracked deals

Disclosed prices

42 of 136 Apple deals

Apple's average disclosed price

$270.6M

Apple's largest disclosed deal

Tracked acquisitions in 2010

115 across all acquirers

Apple in Mobile advertising

1 acquisition

When did Apple acquire Quattro Wireless?

Apple acquired Quattro Wireless on January 5, 2010. This was Apple's 29th publicly tracked acquisition out of 136 we have on record.

How much did Apple pay for Quattro Wireless?

Apple paid $275M for Quattro Wireless.

What does Quattro Wireless do?

Acquired by Apple (Mobile advertising); technology/product used in or became iAd.

What other Mobile advertising companies has Apple acquired?

Quattro Wireless is Apple's only publicly tracked acquisition in Mobile advertising so far.