Directory / Affinity
Affinity
Relationship intelligence CRM used by private capital firms to manage deal sourcing.
Key facts
- Website
- affinity.co
- Founded
- 2014
- Pricing
- Subscription per user, ~$2,000-$2,700/user/yr (custom Enterprise)
- Rating
- No reviews yet
About Affinity
Affinity is a relationship intelligence CRM used by private capital firms to manage deal sourcing. It fits deal teams at private equity firms, investment banks, or independent sponsors who need to track relationships and pipeline in one system instead of spreadsheets and inboxes.
Key features
- Automatic email/meeting/calendar capture
- Relationship strength scoring
- Data enrichment from 40+ sources
- Warm introduction path surfacing
- Thematic deal sourcing to firm thesis
Pros & cons
Pros
- Automates relationship data entry
- Purpose-built for private capital workflows
- Used by 3,300+ private capital firms
Cons
- No free trial
- Per-user annual pricing can add up fast
Reviews
No reviews yet. Be the first to share your experience with Affinity.
Frequently Asked Questions About Affinity
What is Affinity?
Affinity is a relationship intelligence CRM used by private capital firms to manage deal sourcing.
Who is Affinity for?
It fits deal teams at private equity firms, investment banks, or independent sponsors who need to track relationships and pipeline in one system instead of spreadsheets and inboxes.
What category does Affinity fall under?
Affinity is a deal and relationship management (CRM) platform built for firms that need to track pipeline, contacts, and deal activity.
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