Yahoo Acquires Yoyodyne

Announced October 12, 1998 — $29.6M

What happened

Yoyodyne was a company operating in direct marketing.

Yahoo's acquisition history

7th of 119 tracked deals

Disclosed prices

49 of 119 Yahoo deals

Yahoo's average disclosed price

$371.9M

Yahoo's largest disclosed deal

Tracked acquisitions in 1998

36 across all acquirers

Yahoo in Direct marketing

1 acquisition

When did Yahoo acquire Yoyodyne?

Yahoo acquired Yoyodyne on October 12, 1998. This was Yahoo's 7th publicly tracked acquisition out of 119 we have on record.

How much did Yahoo pay for Yoyodyne?

Yahoo paid $29.6M for Yoyodyne.

What does Yoyodyne do?

Yoyodyne was a company operating in direct marketing.

What other Direct marketing companies has Yahoo acquired?

Yoyodyne is Yahoo's only publicly tracked acquisition in Direct marketing so far.