Yahoo Acquires BrightRoll

Announced November 11, 2014 — $640M

What happened

BrightRoll was a company operating in online video advertising.

Yahoo's acquisition history

111th of 119 tracked deals

Disclosed prices

49 of 119 Yahoo deals

Yahoo's average disclosed price

$371.9M

Yahoo's largest disclosed deal

Tracked acquisitions in 2014

130 across all acquirers

Yahoo in Online video advertising

1 acquisition

When did Yahoo acquire BrightRoll?

Yahoo acquired BrightRoll on November 11, 2014. This was Yahoo's 111th publicly tracked acquisition out of 119 we have on record.

How much did Yahoo pay for BrightRoll?

Yahoo paid $640M for BrightRoll.

What does BrightRoll do?

BrightRoll was a company operating in online video advertising.

What other Online video advertising companies has Yahoo acquired?

BrightRoll is Yahoo's only publicly tracked acquisition in Online video advertising so far.