Acquisition History / Verve Group SE / acardo group AG
Verve Group SE Acquires acardo group AG
Announced September 16, 2025 — $28.7M
What happened
Verve Group SE (Nasdaq Stockholm-listed adtech) agreed to acquire acardo group AG, a German digital consumer-activation provider in retail media, couponing and cashback, for a total purchase price of EUR 24.5 million (EUR 17.2m cash at closing plus EUR 7.3m deferred), stated as roughly 6x EBITDA before synergies. Closing was expected 1 October 2025.
- Acquirer
- Verve Group SE
- Target
- acardo group AG
- Announced
- September 16, 2025
- Price
- $28.7M
- Industry
- Digital advertising / retail media, couponing and cashback solutions
- Buyer type
- Strategic acquirer
- Status
- Announced, not yet closed
By the numbers
Frequently Asked Questions About This Acquisition
When did Verve Group SE acquire acardo group AG?
Verve Group SE acquired acardo group AG on September 16, 2025. This was Verve Group SE's 1st publicly tracked acquisition out of 1 we have on record.
How much did Verve Group SE pay for acardo group AG?
Verve Group SE paid $28.7M for acardo group AG.
What does acardo group AG do?
Verve Group SE (Nasdaq Stockholm-listed adtech) agreed to acquire acardo group AG, a German digital consumer-activation provider in retail media, couponing and cashback, for a total purchase price of EUR 24.5 million (EUR 17.2m cash at closing plus EUR 7.3m deferred), stated as roughly 6x EBITDA before synergies. Closing was expected 1 October 2025.
What other Digital advertising / retail media, couponing and cashback solutions companies has Verve Group SE acquired?
acardo group AG is Verve Group SE's only publicly tracked acquisition in Digital advertising / retail media, couponing and cashback solutions so far.