Acquisition History / Trivago / Holisto

Trivago Acquires Holisto

Announced August 8, 2025 — $40M

TrivagoTravel technology2025

What happened

Holisto is an Israeli traveltech firm that had a long collaboration with Trivago. Trivago acquired it for US$40M to deepen its push into branded hotel bookings.

Acquirer
Trivago
Target
Holisto
Announced
August 8, 2025
Price
$40M
Industry
Travel technology
Buyer type
Strategic acquirer
Status
Announced, not yet closed

By the numbers

Trivago's acquisition history
1st of 1 tracked deals
Disclosed prices
1 of 1 Trivago deals
Trivago's average disclosed price
$40M
Trivago's largest disclosed deal
Holisto ($40M)
Tracked acquisitions in 2025
503 across all acquirers
Trivago in Travel technology
1 acquisition

Frequently Asked Questions About This Acquisition

When did Trivago acquire Holisto?

Trivago acquired Holisto on August 8, 2025. This was Trivago's 1st publicly tracked acquisition out of 1 we have on record.

How much did Trivago pay for Holisto?

Trivago paid $40M for Holisto.

What does Holisto do?

Holisto is an Israeli traveltech firm that had a long collaboration with Trivago. Trivago acquired it for US$40M to deepen its push into branded hotel bookings.

What other Travel technology companies has Trivago acquired?

Holisto is Trivago's only publicly tracked acquisition in Travel technology so far.

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