Acquisition History / ServiceNow / Traceloop
ServiceNow Acquires Traceloop
Announced March 2, 2026 — $60M
What happened
Traceloop is an Israeli AI observability startup. ServiceNow bought it in a deal reported at US$60–80M, its third Israeli acquisition in under three months after Armis and Pyramid Analytics.
- Acquirer
- ServiceNow
- Target
- Traceloop
- Announced
- March 2, 2026
- Price
- $60M
- Industry
- LLM observability
- Buyer type
- Strategic acquirer
- Status
- Announced, not yet closed
By the numbers
Frequently Asked Questions About This Acquisition
When did ServiceNow acquire Traceloop?
ServiceNow acquired Traceloop on March 2, 2026. This was ServiceNow's 2nd publicly tracked acquisition out of 2 we have on record.
How much did ServiceNow pay for Traceloop?
ServiceNow paid $60M for Traceloop.
What does Traceloop do?
Traceloop is an Israeli AI observability startup. ServiceNow bought it in a deal reported at US$60–80M, its third Israeli acquisition in under three months after Armis and Pyramid Analytics.
What other LLM observability companies has ServiceNow acquired?
Traceloop is ServiceNow's only publicly tracked acquisition in LLM observability so far.
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