Acquisition History / Senco Gold Ltd / August Jewellery Private Limited (Melorra) (68%)
Senco Gold Ltd Acquires August Jewellery Private Limited (Melorra) (68%)
Announced January 21, 2026 — $7.7M
What happened
August Jewellery operates the Melorra online jewellery brand. Senco Gold proposed to acquire 68% of its equity share capital for INR 68 crore.
- Acquirer
- Senco Gold Ltd
- Target
- August Jewellery Private Limited (Melorra) (68%)
- Announced
- January 21, 2026
- Price
- $7.7M
- Industry
- Online jewellery
- Buyer type
- Strategic acquirer
- Status
- Announced, not yet closed
By the numbers
Frequently Asked Questions About This Acquisition
When did Senco Gold Ltd acquire August Jewellery Private Limited (Melorra) (68%)?
Senco Gold Ltd acquired August Jewellery Private Limited (Melorra) (68%) on January 21, 2026. This was Senco Gold Ltd's 1st publicly tracked acquisition out of 1 we have on record.
How much did Senco Gold Ltd pay for August Jewellery Private Limited (Melorra) (68%)?
Senco Gold Ltd paid $7.7M for August Jewellery Private Limited (Melorra) (68%).
What does August Jewellery Private Limited (Melorra) (68%) do?
August Jewellery operates the Melorra online jewellery brand. Senco Gold proposed to acquire 68% of its equity share capital for INR 68 crore.
What other Online jewellery companies has Senco Gold Ltd acquired?
August Jewellery Private Limited (Melorra) (68%) is Senco Gold Ltd's only publicly tracked acquisition in Online jewellery so far.