SAP Acquires SeeWhy

Announced May 2014

What happened

Behavioural target marketing company acquired by SAP.

SAP's acquisition history

57th of 80 tracked deals

Disclosed prices

17 of 80 SAP deals

SAP's average disclosed price

$2.69B

SAP's largest disclosed deal

Tracked acquisitions in 2014

130 across all acquirers

SAP in Behavioural target marketing

1 acquisition

When did SAP acquire SeeWhy?

SAP acquired SeeWhy on May 2014. This was SAP's 57th publicly tracked acquisition out of 80 we have on record.

How much did SAP pay for SeeWhy?

The price SAP paid for SeeWhy was not publicly disclosed. Only 17 of SAP's 80 tracked acquisitions have a disclosed price.

What does SeeWhy do?

Behavioural target marketing company acquired by SAP.

What other Behavioural target marketing companies has SAP acquired?

SeeWhy is SAP's only publicly tracked acquisition in Behavioural target marketing so far.