SAP Acquires Emarsys

Announced October 2020

What happened

Omnichannel marketing company acquired by SAP.

SAP's acquisition history

71st of 80 tracked deals

Disclosed prices

17 of 80 SAP deals

SAP's average disclosed price

$2.69B

SAP's largest disclosed deal

Tracked acquisitions in 2020

50 across all acquirers

SAP in Omnichannel marketing

1 acquisition

When did SAP acquire Emarsys?

SAP acquired Emarsys on October 2020. This was SAP's 71st publicly tracked acquisition out of 80 we have on record.

How much did SAP pay for Emarsys?

The price SAP paid for Emarsys was not publicly disclosed. Only 17 of SAP's 80 tracked acquisitions have a disclosed price.

What does Emarsys do?

Omnichannel marketing company acquired by SAP.

What other Omnichannel marketing companies has SAP acquired?

Emarsys is SAP's only publicly tracked acquisition in Omnichannel marketing so far.