SAP Acquires Abakus

Announced December 2016

What happened

Marketing attribution company acquired by SAP.

SAP's acquisition history

64th of 80 tracked deals

Disclosed prices

17 of 80 SAP deals

SAP's average disclosed price

$2.69B

SAP's largest disclosed deal

Tracked acquisitions in 2016

106 across all acquirers

SAP in Marketing attribution

1 acquisition

When did SAP acquire Abakus?

SAP acquired Abakus on December 2016. This was SAP's 64th publicly tracked acquisition out of 80 we have on record.

How much did SAP pay for Abakus?

The price SAP paid for Abakus was not publicly disclosed. Only 17 of SAP's 80 tracked acquisitions have a disclosed price.

What does Abakus do?

Marketing attribution company acquired by SAP.

What other Marketing attribution companies has SAP acquired?

Abakus is SAP's only publicly tracked acquisition in Marketing attribution so far.