Salesforce Acquires ExactTarget

Announced January 2013 — $2.50B

What happened

Digital/email marketing services provider.

Salesforce's acquisition history

13th of 41 tracked deals

Disclosed prices

22 of 41 Salesforce deals

Salesforce's average disclosed price

$3.25B

Salesforce's largest disclosed deal

Tracked acquisitions in 2013

147 across all acquirers

Salesforce in Email marketing

1 acquisition

When did Salesforce acquire ExactTarget?

Salesforce acquired ExactTarget on January 2013. This was Salesforce's 13th publicly tracked acquisition out of 41 we have on record.

How much did Salesforce pay for ExactTarget?

Salesforce paid $2.50B for ExactTarget.

What does ExactTarget do?

Digital/email marketing services provider.

What other Email marketing companies has Salesforce acquired?

ExactTarget is Salesforce's only publicly tracked acquisition in Email marketing so far.