Salesforce Acquires Datorama

Announced January 2018

What happened

AI-powered marketing analytics platform.

Salesforce's acquisition history

22nd of 41 tracked deals

Disclosed prices

22 of 41 Salesforce deals

Salesforce's average disclosed price

$3.25B

Salesforce's largest disclosed deal

Tracked acquisitions in 2018

81 across all acquirers

Salesforce in AI marketing analytics

1 acquisition

When did Salesforce acquire Datorama?

Salesforce acquired Datorama on January 2018. This was Salesforce's 22nd publicly tracked acquisition out of 41 we have on record.

How much did Salesforce pay for Datorama?

The price Salesforce paid for Datorama was not publicly disclosed. Only 22 of Salesforce's 41 tracked acquisitions have a disclosed price.

What does Datorama do?

AI-powered marketing analytics platform.

What other AI marketing analytics companies has Salesforce acquired?

Datorama is Salesforce's only publicly tracked acquisition in AI marketing analytics so far.