Oracle Acquires Vitrue

Announced May 23, 2012 — $300 (estimated)

What happened

Vitrue was a company providing social Marketing Platform provider, acquired by Oracle.

Oracle's acquisition history

85th of 140 tracked deals

Disclosed prices

42 of 140 Oracle deals

Oracle's average disclosed price

$2.32B

Oracle's largest disclosed deal

Cerner ($28.30B)

Tracked acquisitions in 2012

90 across all acquirers

Oracle in Social Marketing Platform provider

1 acquisition

When did Oracle acquire Vitrue?

Oracle acquired Vitrue on May 23, 2012. This was Oracle's 85th publicly tracked acquisition out of 140 we have on record.

How much did Oracle pay for Vitrue?

Oracle paid $300 (estimated) for Vitrue.

What does Vitrue do?

Vitrue was a company providing social Marketing Platform provider, acquired by Oracle.

What other Social Marketing Platform provider companies has Oracle acquired?

Vitrue is Oracle's only publicly tracked acquisition in Social Marketing Platform provider so far.