Oracle Acquires Responsys

Announced December 20, 2013

What happened

Responsys was a company providing leading provider of cloud based enterprise level email marketing software, acquired by Oracle.

Acquirer: Oracle
Target: Responsys
Announced: December 20, 2013
Price: Undisclosed
Industry: Leading provider of cloud based enterprise level email marketing software

Oracle's acquisition history

101st of 140 tracked deals

Disclosed prices

42 of 140 Oracle deals

Oracle's average disclosed price

$2.32B

Oracle's largest disclosed deal

Cerner ($28.30B)

Tracked acquisitions in 2013

147 across all acquirers

Oracle in Leading provider of cloud based enterprise level email marketing software

1 acquisition

When did Oracle acquire Responsys?

Oracle acquired Responsys on December 20, 2013. This was Oracle's 101st publicly tracked acquisition out of 140 we have on record.

How much did Oracle pay for Responsys?

The price Oracle paid for Responsys was not publicly disclosed. Only 42 of Oracle's 140 tracked acquisitions have a disclosed price.

What does Responsys do?

Responsys was a company providing leading provider of cloud based enterprise level email marketing software, acquired by Oracle.

What other Leading provider of cloud based enterprise level email marketing software companies has Oracle acquired?

Responsys is Oracle's only publicly tracked acquisition in Leading provider of cloud based enterprise level email marketing software so far.