Acquisition History / Oracle / Eloqua

Oracle Acquires Eloqua

Announced December 20, 2012 — $810M

OracleMarketing Automation platform for managing sales and marketing leads across an enterprise.2012

What happened

Eloqua was a company providing marketing Automation platform for managing sales and marketing leads across an enterprise., acquired by Oracle.

Acquirer
Oracle
Target
Eloqua
Announced
December 20, 2012
Price
$810M
Industry
Marketing Automation platform for managing sales and marketing leads across an enterprise.

By the numbers

Oracle's acquisition history
93rd of 140 tracked deals
Disclosed prices
42 of 140 Oracle deals
Oracle's average disclosed price
$2.32B
Oracle's largest disclosed deal
Cerner ($28.30B)
Tracked acquisitions in 2012
90 across all acquirers
Oracle in Marketing Automation platform for managing sales and marketing leads across an enterprise.
1 acquisition

Frequently Asked Questions About This Acquisition

When did Oracle acquire Eloqua?

Oracle acquired Eloqua on December 20, 2012. This was Oracle's 93rd publicly tracked acquisition out of 140 we have on record.

How much did Oracle pay for Eloqua?

Oracle paid $810M for Eloqua.

What does Eloqua do?

Eloqua was a company providing marketing Automation platform for managing sales and marketing leads across an enterprise., acquired by Oracle.

What other Marketing Automation platform for managing sales and marketing leads across an enterprise. companies has Oracle acquired?

Eloqua is Oracle's only publicly tracked acquisition in Marketing Automation platform for managing sales and marketing leads across an enterprise. so far.

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