Acquisition History / Oracle / BlueKai

Oracle Acquires BlueKai

Announced February 24, 2014 — $400M

OracleCloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns2014

What happened

BlueKai was a company providing cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns, acquired by Oracle.

Acquirer
Oracle
Target
BlueKai
Announced
February 24, 2014
Price
$400M
Industry
Cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns

By the numbers

Oracle's acquisition history
103rd of 140 tracked deals
Disclosed prices
42 of 140 Oracle deals
Oracle's average disclosed price
$2.32B
Oracle's largest disclosed deal
Cerner ($28.30B)
Tracked acquisitions in 2014
130 across all acquirers
Oracle in Cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns
1 acquisition

Frequently Asked Questions About This Acquisition

When did Oracle acquire BlueKai?

Oracle acquired BlueKai on February 24, 2014. This was Oracle's 103rd publicly tracked acquisition out of 140 we have on record.

How much did Oracle pay for BlueKai?

Oracle paid $400M for BlueKai.

What does BlueKai do?

BlueKai was a company providing cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns, acquired by Oracle.

What other Cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns companies has Oracle acquired?

BlueKai is Oracle's only publicly tracked acquisition in Cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns so far.

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