Acquisition History / Mixue Group / Fulu Fresh Beer (takeout draft beer bar operator)
Mixue Group Acquires Fulu Fresh Beer (takeout draft beer bar operator)
Announced October 6, 2025 — $41.7M
What happened
Fulu Fresh Beer operates takeout draft beer bars in China. Mixue Group, China's largest beverage chain, announced it would spend nearly RMB 297M to acquire the operator to broaden its lineup beyond younger consumers.
- Acquirer
- Mixue Group
- Target
- Fulu Fresh Beer (takeout draft beer bar operator)
- Announced
- October 6, 2025
- Price
- $41.7M
- Industry
- Beverage retail
- Buyer type
- Strategic acquirer
- Status
- Announced, not yet closed
By the numbers
Frequently Asked Questions About This Acquisition
When did Mixue Group acquire Fulu Fresh Beer (takeout draft beer bar operator)?
Mixue Group acquired Fulu Fresh Beer (takeout draft beer bar operator) on October 6, 2025. This was Mixue Group's 1st publicly tracked acquisition out of 1 we have on record.
How much did Mixue Group pay for Fulu Fresh Beer (takeout draft beer bar operator)?
Mixue Group paid $41.7M for Fulu Fresh Beer (takeout draft beer bar operator).
What does Fulu Fresh Beer (takeout draft beer bar operator) do?
Fulu Fresh Beer operates takeout draft beer bars in China. Mixue Group, China's largest beverage chain, announced it would spend nearly RMB 297M to acquire the operator to broaden its lineup beyond younger consumers.
What other Beverage retail companies has Mixue Group acquired?
Fulu Fresh Beer (takeout draft beer bar operator) is Mixue Group's only publicly tracked acquisition in Beverage retail so far.