Microsoft Acquires Rapt

Announced March 14, 2008

What happened

Rapt was a company based in United States operating in advertising yield management software.

Microsoft's acquisition history

129th of 280 tracked deals

Disclosed prices

70 of 280 Microsoft deals

Microsoft's average disclosed price

$2.55B

Microsoft's largest disclosed deal

Tracked acquisitions in 2008

75 across all acquirers

Microsoft in Advertising yield management software

1 acquisition

When did Microsoft acquire Rapt?

Microsoft acquired Rapt on March 14, 2008. This was Microsoft's 129th publicly tracked acquisition out of 280 we have on record.

How much did Microsoft pay for Rapt?

The price Microsoft paid for Rapt was not publicly disclosed. Only 70 of Microsoft's 280 tracked acquisitions have a disclosed price.

What does Rapt do?

Rapt was a company based in United States operating in advertising yield management software.

What other Advertising yield management software companies has Microsoft acquired?

Rapt is Microsoft's only publicly tracked acquisition in Advertising yield management software so far.