Microsoft Acquires Oribi

Announced February 28, 2022 — $85M

What happened

Oribi was a company based in Israel operating in marketing analytics.

Microsoft's acquisition history

271st of 280 tracked deals

Disclosed prices

70 of 280 Microsoft deals

Microsoft's average disclosed price

$2.55B

Microsoft's largest disclosed deal

Tracked acquisitions in 2022

41 across all acquirers

Microsoft in Marketing analytics

1 acquisition

When did Microsoft acquire Oribi?

Microsoft acquired Oribi on February 28, 2022. This was Microsoft's 271st publicly tracked acquisition out of 280 we have on record.

How much did Microsoft pay for Oribi?

Microsoft paid $85M for Oribi.

What does Oribi do?

Oribi was a company based in Israel operating in marketing analytics.

What other Marketing analytics companies has Microsoft acquired?

Oribi is Microsoft's only publicly tracked acquisition in Marketing analytics so far.