Microsoft Acquires aQuantive

Announced August 13, 2007 — $6.33B

What happened

aQuantive was a company based in United States operating in digital marketing.

Microsoft's acquisition history

119th of 280 tracked deals

Disclosed prices

70 of 280 Microsoft deals

Microsoft's average disclosed price

$2.55B

Microsoft's largest disclosed deal

Tracked acquisitions in 2007

95 across all acquirers

Microsoft in Digital marketing

1 acquisition

When did Microsoft acquire aQuantive?

Microsoft acquired aQuantive on August 13, 2007. This was Microsoft's 119th publicly tracked acquisition out of 280 we have on record.

How much did Microsoft pay for aQuantive?

Microsoft paid $6.33B for aQuantive.

What does aQuantive do?

aQuantive was a company based in United States operating in digital marketing.

What other Digital marketing companies has Microsoft acquired?

aQuantive is Microsoft's only publicly tracked acquisition in Digital marketing so far.