Acquisition History / Meta / MSQRD (Masquerade)

Meta Acquires MSQRD (Masquerade)

Announced March 9, 2016

What happened

MSQRD made a face-filter and video-effects app using real-time face tracking.

Meta's acquisition history

62nd of 109 tracked deals

Disclosed prices

26 of 109 Meta deals

Meta's average disclosed price

$933.3M

Meta's largest disclosed deal

Tracked acquisitions in 2016

106 across all acquirers

Meta in Video filters / AR

1 acquisition

When did Meta acquire MSQRD (Masquerade)?

Meta acquired MSQRD (Masquerade) on March 9, 2016. This was Meta's 62nd publicly tracked acquisition out of 109 we have on record.

How much did Meta pay for MSQRD (Masquerade)?

The price Meta paid for MSQRD (Masquerade) was not publicly disclosed. Only 26 of Meta's 109 tracked acquisitions have a disclosed price.

What does MSQRD (Masquerade) do?

MSQRD made a face-filter and video-effects app using real-time face tracking.

What other Video filters / AR companies has Meta acquired?

MSQRD (Masquerade) is Meta's only publicly tracked acquisition in Video filters / AR so far.