Meta Acquires Instagram

Announced April 9, 2012 — $1B

What happened

Instagram was a mobile app for sharing photos and videos with filters, later grown into one of Meta's flagship social apps.

Meta's acquisition history

27th of 109 tracked deals

Disclosed prices

26 of 109 Meta deals

Meta's average disclosed price

$933.3M

Meta's largest disclosed deal

Tracked acquisitions in 2012

90 across all acquirers

Meta in Photo and video sharing

1 acquisition

When did Meta acquire Instagram?

Meta acquired Instagram on April 9, 2012. This was Meta's 27th publicly tracked acquisition out of 109 we have on record.

How much did Meta pay for Instagram?

Meta paid $1B for Instagram.

What does Instagram do?

Instagram was a mobile app for sharing photos and videos with filters, later grown into one of Meta's flagship social apps.

What other Photo and video sharing companies has Meta acquired?

Instagram is Meta's only publicly tracked acquisition in Photo and video sharing so far.