Acquisition History / LBG Media plc / Uncovered Holdings Limited
LBG Media plc Acquires Uncovered Holdings Limited
Announced June 19, 2026 — $45.6M
What happened
Uncovered is a Gen Z-focused, TikTok and Instagram-native creative agency of c.120 people working for brands such as Tesco and KFC. LBG Media (owner of LADbible) bought it to grow direct brand revenues; the earn-out depends on 2026-27 performance.
- Acquirer
- LBG Media plc
- Target
- Uncovered Holdings Limited
- Announced
- June 19, 2026
- Price
- $45.6M
- Industry
- Social-first creative agency
- Buyer type
- Strategic acquirer
- Status
- Announced, not yet closed
By the numbers
Frequently Asked Questions About This Acquisition
When did LBG Media plc acquire Uncovered Holdings Limited?
LBG Media plc acquired Uncovered Holdings Limited on June 19, 2026. This was LBG Media plc's 1st publicly tracked acquisition out of 1 we have on record.
How much did LBG Media plc pay for Uncovered Holdings Limited?
LBG Media plc paid $45.6M for Uncovered Holdings Limited.
What does Uncovered Holdings Limited do?
Uncovered is a Gen Z-focused, TikTok and Instagram-native creative agency of c.120 people working for brands such as Tesco and KFC. LBG Media (owner of LADbible) bought it to grow direct brand revenues; the earn-out depends on 2026-27 performance.
What other Social-first creative agency companies has LBG Media plc acquired?
Uncovered Holdings Limited is LBG Media plc's only publicly tracked acquisition in Social-first creative agency so far.