Acquisition History / Ilkka Oyj / Custobar Oy
Ilkka Oyj Acquires Custobar Oy
Announced August 31, 2026 — $14.0M
What happened
Custobar is a Finnish customer data platform and marketing automation SaaS business with 2025 revenue of EUR 5.3m and EBITDA of EUR 0.6m. Ilkka acquired 100% of the shares to strengthen its Data and Technology business area.
- Acquirer
- Ilkka Oyj
- Target
- Custobar Oy
- Announced
- August 31, 2026
- Price
- $14.0M
- Industry
- Martech / customer data platform SaaS
- Buyer type
- Strategic acquirer
- Status
- Announced, not yet closed
By the numbers
Frequently Asked Questions About This Acquisition
When did Ilkka Oyj acquire Custobar Oy?
Ilkka Oyj acquired Custobar Oy on August 31, 2026. This was Ilkka Oyj's 1st publicly tracked acquisition out of 1 we have on record.
How much did Ilkka Oyj pay for Custobar Oy?
Ilkka Oyj paid $14.0M for Custobar Oy.
What does Custobar Oy do?
Custobar is a Finnish customer data platform and marketing automation SaaS business with 2025 revenue of EUR 5.3m and EBITDA of EUR 0.6m. Ilkka acquired 100% of the shares to strengthen its Data and Technology business area.
What other Martech / customer data platform SaaS companies has Ilkka Oyj acquired?
Custobar Oy is Ilkka Oyj's only publicly tracked acquisition in Martech / customer data platform SaaS so far.