Acquisition History / IBM / Unica Corporation

IBM Acquires Unica Corporation

Announced August 13, 2010 — $480M

What happened

Unica Corporation was a company based in USA providing marketing planning software, acquired by IBM.

IBM's acquisition history

99th of 170 tracked deals

Disclosed prices

37 of 170 IBM deals

IBM's average disclosed price

$1.89B

IBM's largest disclosed deal

Tracked acquisitions in 2010

115 across all acquirers

IBM in Marketing planning software

1 acquisition

When did IBM acquire Unica Corporation?

IBM acquired Unica Corporation on August 13, 2010. This was IBM's 99th publicly tracked acquisition out of 170 we have on record.

How much did IBM pay for Unica Corporation?

IBM paid $480M for Unica Corporation.

What does Unica Corporation do?

Unica Corporation was a company based in USA providing marketing planning software, acquired by IBM.

What other Marketing planning software companies has IBM acquired?

Unica Corporation is IBM's only publicly tracked acquisition in Marketing planning software so far.