Acquisition History / IBM / Silverpop Systems, Inc.

IBM Acquires Silverpop Systems, Inc.

Announced April 10, 2014

What happened

Silverpop Systems, Inc. was a company based in USA providing behavioral Marketing Automation, acquired by IBM.

IBM's acquisition history

133rd of 170 tracked deals

Disclosed prices

37 of 170 IBM deals

IBM's average disclosed price

$1.89B

IBM's largest disclosed deal

Tracked acquisitions in 2014

130 across all acquirers

IBM in Behavioral Marketing Automation

1 acquisition

When did IBM acquire Silverpop Systems, Inc.?

IBM acquired Silverpop Systems, Inc. on April 10, 2014. This was IBM's 133rd publicly tracked acquisition out of 170 we have on record.

How much did IBM pay for Silverpop Systems, Inc.?

The price IBM paid for Silverpop Systems, Inc. was not publicly disclosed. Only 37 of IBM's 170 tracked acquisitions have a disclosed price.

What does Silverpop Systems, Inc. do?

Silverpop Systems, Inc. was a company based in USA providing behavioral Marketing Automation, acquired by IBM.

What other Behavioral Marketing Automation companies has IBM acquired?

Silverpop Systems, Inc. is IBM's only publicly tracked acquisition in Behavioral Marketing Automation so far.