Google Acquires Tenor

Announced March 27, 2018

What happened

Tenor was a gif image search business based in United States; acquired by Alphabet/Google and integrated into or used as Google Images , Gboard.

Google's acquisition history

217th of 269 tracked deals

Disclosed prices

66 of 269 Google deals

Google's average disclosed price

$1.20B

Google's largest disclosed deal

Wiz ($32B)

Tracked acquisitions in 2018

81 across all acquirers

Google in GIF image search

1 acquisition

When did Google acquire Tenor?

Google acquired Tenor on March 27, 2018. This was Google's 217th publicly tracked acquisition out of 269 we have on record.

How much did Google pay for Tenor?

The price Google paid for Tenor was not publicly disclosed. Only 66 of Google's 269 tracked acquisitions have a disclosed price.

What does Tenor do?

Tenor was a gif image search business based in United States; acquired by Alphabet/Google and integrated into or used as Google Images , Gboard.

What other GIF image search companies has Google acquired?

Tenor is Google's only publicly tracked acquisition in GIF image search so far.