Acquisition History / Google / SocialGrapple

Google Acquires SocialGrapple

Announced October 11, 2011

Google Social media analytics service 2011

What happened

SocialGrapple was a social media analytics service business based in Canada; acquired by Alphabet/Google and integrated into or used as Google+ Google Analytics.

Acquirer: Google
Target: SocialGrapple
Announced: October 11, 2011
Price: Undisclosed
Industry: Social media analytics service

By the numbers

Google's acquisition history

104th of 269 tracked deals

Disclosed prices

66 of 269 Google deals

Google's average disclosed price

$1.20B

Google's largest disclosed deal

Wiz ($32B)

Tracked acquisitions in 2011

117 across all acquirers

Google in Social media analytics service

2 acquisitions

Frequently Asked Questions About This Acquisition

When did Google acquire SocialGrapple?

Google acquired SocialGrapple on October 11, 2011. This was Google's 104th publicly tracked acquisition out of 269 we have on record.

How much did Google pay for SocialGrapple?

The price Google paid for SocialGrapple was not publicly disclosed. Only 66 of Google's 269 tracked acquisitions have a disclosed price.

What does SocialGrapple do?

SocialGrapple was a social media analytics service business based in Canada; acquired by Alphabet/Google and integrated into or used as Google+ Google Analytics.

What other Social media analytics service companies has Google acquired?

Google has made 2 acquisitions in Social media analytics service, including SocialGrapple. See the full list on the Social media analytics service and Google acquisition pages.

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